We respect the privacy of each User of the Website (referred to as "you", or "a User"), whether you are just beginning your real estate search or have already become a Company customer. This Privacy Statement gives you specific information about how we protect your privacy, how we treat information we collect on the Website that identifies an individual User, and how we use aggregated information.
You may opt in or opt out of our sharing of your Personal Information with third parties for their marketing purposes by following the directions in the “Marketing Preferences” section below.
The Company takes your privacy very seriously. In order to make your visits to our Website and use of the services available through our Website as beneficial as possible, we may ask you for Personal Information and we may collect certain information about you and your interaction with this Website from you and your computer each time you visit our website. "Personal Information" includes, for example, your name; title; home and/or business address; e-mail address; home and/or business telephone, mobile and/or fax number; demographic information; your location; and/or other information that may identify you as an individual or allow online or offline contact with you as an individual.
You have the right to "opt in" and to "opt out" of certain uses of your Personal Information and may change your preferences regarding such uses at any time. For example, at the time you are requested to provide Personal Information on this Website, you may have the opportunity to elect whether or not to: (1) receive commercial correspondence from us (either on our behalf or on behalf of a third party), or (2) have your Personal Information shared with other entities (outside of the Company) for their marketing purposes. You may also opt-out of Company promotional e-mails by clicking on the opt-out link within the e-mail you receive, or of Company postal mailings by following the directions in such mailings. Please be aware that it may take up to 10 business day(s)for Company to update your preferences. During that time, you may continue to receive messages from us.
Please understand that if you opt-out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us (including, for example and without limitation, alerts, favorites and market condition reports, in connection with your use of the Website (as defined above). You may control how you receive such non-promotional correspondence from us by updating your account preferences. Also, a request to have us stop sharing your Personal Information with other entities for marketing purposes will only apply as of the date on which we receive your request, and we will not be responsible for any communications that you may receive from affiliates that received your Personal Information prior to such request. In these cases, please contact those affiliates directly.
What Information Is Collected On This Website?
We collect Personal Information from Users of our Website, for example, through such Users' activities, transactions and completion of online forms on our Website. Such information is collected, for example, when Users register or subscribe for accounts or features on our Website (for example, when you register to look at certain properties, or make a wish list), complete surveys, attend webinars, submit a comment or question to us using a "contact us" or similar feature on our Website, send us an e-mail, or in any other way submit Personal Information to us via our Website.
You may be able to send information about our services to your friends and family members through our Website by clicking on a "Share" or similar button on our Website or in an e-mail that we have sent you. In some of these cases (unless you simply forward our e-mail on your own), you may provide the e-mail address of your friend or family member to us.
User location data is collected through the Launch Real Estate app. This data is used to provide the user a more localized search experience and is not stored or disseminated in any way. Further, users of the app have the ability to chat live with agents through the use of a messaging system. These messages are securely stored. However, for security purposes, it is recommended that users never share sensitive personal information through this platform (social security number, etc). All data is transmitted through HTTPS for additional security.
If you have permitted your computer to accept “cookies,” we may use “cookies” to keep, and sometimes track, information about you. Cookies are small data files that are sent to your browser or related software and apps, from a Web server and stored on your mobile device, or computer's hard drive. Cookies track where you travel on our Website and what you look at, transact and favorite. They may store the information in your account, and/or your Username and/or password, and we may use them to deliver specific messages to you (for example, to announce a new property that was added since the last time you visited the Website). A cookie may enable us to relate your use of our Website to other information about you, including your Personal Information. All of these purposes serve to improve and personalize your experience on our Website.
Most Web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. However, refusing a cookie may, in some cases, preclude you from using, or negatively impact the display or function of, the Website or certain areas or features of the Website.
Access Device and Browser Information
Even if you do not register with us, when you access the Company Website from a mobile phone, or other mobile device, we may collect information from that device about your browser type, location, and Internet Protocol (IP) address, as well as the pages you visit. On a mobile device, we may utilize client/device-generated identifiers, statistical IDs, and your unique login. In order for us to maintain the accuracy of your personal information and improve our communication with you, we may also combine the information we collect with other public geo-demographic information.
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