Cathy Ellington

Cathy began her Residential Real Estate career in 1990, and has consistently built her reputation and business around her strong commitment to her community. Whether she is showing a multi-million dollar listing in Paradise Valley or directing the ball crew for the Arizona Tennis Classic, Cathy embraces her hometown in every aspect of her life and brings the connections, knowledge, and experience to every client she serves. Cathy has lived in the valley for 50 years, and when she's not finding dream homes for her clients, she plays tennis, hikes and enjoys boating vacations w/ her family at Lake Powell.

Before Going
to Market
Craft the Narrative
Prepare Marketing Materials
Officially on the Market
This House Sold

Conduct and present an in-depth pricing opinion.

Execute a listing agreement.

Craft a unique marketing plan that highlights the home within the marketplace.
Prepare house for repairs, staging, inspections, landscaping, etc.

Get Started
Identify what makes your property unique.

Develop the story around the house. Why this house? What's compelling to a buyer?

Detail all of the features and amenities of the home.

Design, iterate, and finalize the personalized marketing strategy.

Get Started
Marketing content creation.

3D, daytime, evening, and aerial photography and videography with virtual tour.

Create digital and print marketing materials.

Public relations outreach through Launch channels.

Internal Launch awareness and marketing as well as outreach to all local agents who have sold in the immediate area.

Pre-MLS marketing, including "Coming Soon" signs as well as digital marketing outreach to broker community.

Social Media exposure on all channels.

Get Started
Listed in the MLS.

Live on Launch website and media syndications/real estate portals, including Zillow, Trulia, etc.

Digital and print advertising launch.

Launch Agent Open House, Broker Open House, and Public Open Houses

Price opinions and suggestions throughout the term of the listing.

Consistent and prompt feedback regarding showings, marketing reports, and open houses.

Get Started
Get Started

Cathy Ellington

4346 E Carol Ann Lane

1533 E Cielo Azul Way

10629 N 7th Place