Lori T. Murphy

Lori Murphy, is a native to Paradise Valley, AZ and still loves it now as much as she did growing up here as a child. She graduated from the University of Arizona and soon after obtained her real estate license. Lori's career started with a new home builder, Monterey Homes working out of sales office in Troon and Scottsdale. She then moved on to work with the developer, DMB Realty, in starting the resale department. Once the homes started to turn over for sale in the community of DC Ranch of Scottsdale, Arizona the resale office was born! During her time with DMB Realty, she had the opportunity to work and commiserate with renowned architects such as Vernon Swaback and Bing Hu and superior craftsman builders such as Tony Salcito, Gary Gietz and Nance Construction. The experience she gathered in this high end development was immeasurable and has lead to a highly successful career in luxury real estate.

Before Going
to Market
Craft the Narrative
Prepare Marketing Materials
Officially on the Market
This House Sold

Conduct and present an in-depth pricing opinion.

Execute a listing agreement.

Craft a unique marketing plan that highlights the home within the marketplace.
Prepare house for repairs, staging, inspections, landscaping, etc.

Get Started
Identify what makes your property unique.

Develop the story around the house. Why this house? What's compelling to a buyer?

Detail all of the features and amenities of the home.

Design, iterate, and finalize the personalized marketing strategy.

Get Started
Marketing content creation.

3D, daytime, evening, and aerial photography and videography with virtual tour.

Create digital and print marketing materials.

Public relations outreach through Launch channels.

Internal Launch awareness and marketing as well as outreach to all local agents who have sold in the immediate area.

Pre-MLS marketing, including "Coming Soon" signs as well as digital marketing outreach to broker community.

Social Media exposure on all channels.

Get Started
Listed in the MLS.

Live on Launch website and media syndications/real estate portals, including Zillow, Trulia, etc.

Digital and print advertising launch.

Launch Agent Open House, Broker Open House, and Public Open Houses

Price opinions and suggestions throughout the term of the listing.

Consistent and prompt feedback regarding showings, marketing reports, and open houses.

Get Started
Get Started

Lori T. Murphy

30431 W Bellview Street

6711 E Camelback Road

2240 Lichen Ridge Lane