Melanie McFarland

Identify what makes your property unique.

Develop the story around the house. Why this house? What's compelling to a buyer?

Detail all of the features and amenities of the home.

Design, iterate, and finalize the personalized marketing strategy.

Marketing content creation.

3D, daytime, evening, and aerial photography and videography with virtual tour.

Create digital and print marketing materials.

Public relations outreach through Launch channels.

Internal Launch awareness and marketing as well as outreach to all local agents who have sold in the immediate area.

Pre-MLS marketing, including "Coming Soon" signs as well as digital marketing outreach to broker community.

Social Media exposure on all channels.

Listed in the MLS.

Live on Launch website and media syndications/real estate portals, including Zillow, Trulia, etc.

Digital and print advertising launch.

Launch Agent Open House, Broker Open House, and Public Open Houses

Price opinions and suggestions throughout the term of the listing.

Consistent and prompt feedback regarding showings, marketing reports, and open houses.